Do you know what a minisite design is? Or maybe you have heard other people talk about minisite design? To put it simply, minisite design is design on a web page where the purpose is to sell your product or to collect visitors’ contact info. Usually minisite design is a term that only Internet marketers know. If you’re not an Internet marketer, chances are that you don’t know what it means. If you don’t believe me, I challenge you to ask your friends about minisite design and I can bet that they don’t know anything about it.
Sometimes people argue that you don’t need a good-looking minisite design in order to sell your product or service. They will say that you can simply use a standard HTML without any design at all. But think about it, when visitors land on your page and you’re selling them your product or service, do you expect them to believe you when you don’t even have a decent design that goes with the sales letter? I’m sure that you will doubt the website owner and not buy his product or service.
The same thing goes for squeeze page with an ultimate footer ad. Having a professionally designed, nice looking squeeze page will increase your credibility, thereby increasing your opt-in rate. For this single reason alone, you ought to really get a minisite design done by a professional. If you have a poor minisite design yet you say to yourself - I want to own a profitable internet business, you’re wasting valuable traffic since your website won’t convert well.
You might say to yourself “Hmm why don’t I design the minister myself?” My advice is NO do not do it yourself. This is especially true if you don’t know a thing about graphic design. There are 3 reasons for this. First, your design is most likely very bad. Second, you’d spend countless hours trying to design your minisite and your final design will still be very poor. You’d be a lot better spending your time to do stuff that you’re good at. The third reason is that hiring a professional minisite designer will save you both time and money, and the design will be tens, if not hundreds, of times better than your design.